mystery song
the Celestial song for the TV commercial by Goldheart has really got me curious. The song's really nice and pretty apt. with lyrics like; " " so i searched and searched the internet for the song but to no avail. Apparently some of my other frens think that it is a nice song too! So i decided to email them and asked about it:
Dear Fadzli,
Thank you very much for your email. Please accept my sincere apologies for the delay in the reply to your email. The theme song for Celestial was specially composed for the commercial and it is not meant for commercial release.
Best Regards,
Kok Sher Min
Marketing ExecutiveGoldheart Jewelry
www.goldheart.com.sg
dissapointing but at the same time i thought its quite a smart move. imagine the possibilities- marketing/ publicity possibilities! hmmm.. i'm gonna brainstorm and send them a proposal! Lol... :P
on another note, since i'm gonna be a marketing graduate real soon, i'm quite intrigued by the local diamond/jewellery industry. So many brands are going for similar ads. Music, people and diamonds. If not diamonds, stars or songs about stars and people crying. How on earth are they gonna differentiate themselves esp with simiklar advertising. I read from ad/ branding books that ads esp expenisive ones i.e tv) should try to differentiate themselves to better build the brand. I mean 2 years down the road, the songs from such ads may be in your mind but i doubt the brand.. Just think about it..
Dear Fadzli,
Thank you very much for your email. Please accept my sincere apologies for the delay in the reply to your email. The theme song for Celestial was specially composed for the commercial and it is not meant for commercial release.
Best Regards,
Kok Sher Min
Marketing ExecutiveGoldheart Jewelry
www.goldheart.com.sg
dissapointing but at the same time i thought its quite a smart move. imagine the possibilities- marketing/ publicity possibilities! hmmm.. i'm gonna brainstorm and send them a proposal! Lol... :P
on another note, since i'm gonna be a marketing graduate real soon, i'm quite intrigued by the local diamond/jewellery industry. So many brands are going for similar ads. Music, people and diamonds. If not diamonds, stars or songs about stars and people crying. How on earth are they gonna differentiate themselves esp with simiklar advertising. I read from ad/ branding books that ads esp expenisive ones i.e tv) should try to differentiate themselves to better build the brand. I mean 2 years down the road, the songs from such ads may be in your mind but i doubt the brand.. Just think about it..
posted by Fadzli Jay at 1:26 AM
2 Comments:
agreed. i honestly can't differentiate betw the brands! goldheart and leehwa? or is it sookee? they both have similar music, colours, theme and that huge rock at the end..
boring. i think e only brand i remember most is citijems..for their friendship themed ad.
Yeah! thanks babe for the comment :P I concur! i like city gems too cause fiona xie is inside! Plus they played Cranberries' song. so its quite unique too. :) muacks!
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